Top Business Finance Apps in the Middle East Q1 2025

In the first quarter of 2025, the top business finance and solutions applications in the Middle East saw varied performance across downloads, revenue, and active users on a unified platform. This analysis is based on data from Sensor Tower.

Invoice Maker Tofu & Receipts by GetPaid Inc. showed a remarkable increase in weekly active users, climbing from approximately 8K in early January to nearly 9.9K by the end of March. Revenue peaked in early March at around $3.4K, while downloads saw a significant rise towards the end of the quarter, reaching over 3.2K.

Accounting App - Zoho Books from Zoho Corporation experienced fluctuations in weekly revenue, peaking at $3.5K in late February. Weekly downloads remained fairly stable, with a slight increase in late March to 5.7K, and active users saw a growth trend, reaching over 14.8K by the end of the quarter.

QuickBooks Online Accounting by Intuit Inc. had a steady user base with active users hovering around 5.5K throughout the quarter. Revenue saw a peak of $1.4K in late February. However, downloads showed a downward trend, dropping to 191 by the end of March.

Mileage Tracker by Everlance maintained consistent revenue close to $600 weekly towards the end of the quarter. Although downloads were not recorded, the active user count remained minimal, indicating a niche user base.

Finally, Invoice Maker by Billdu experienced a revenue increase to $727 by the end of March. Downloads showed some fluctuation, peaking at 180 mid-March, while active users slightly declined, ending the quarter with 12.

These insights from Sensor Tower highlight the dynamic nature of business finance applications in the Middle East, showcasing varying levels of engagement and revenue generation across the top apps.